Project Concept & Persona
The Concept
Persona
The e-commerce jewelry design platform meets the need women have for jewelries. Users can find the product they are looking for in budget with the help of effective filtering and a variety of catagories.
Jane
Age: 28
Status: single
Occupation: project manager at high-tech company
Residence: New York
Jane is a 28 year old single woman who loves fashion and jewelry. She does most of her shopping online.
Her work day is busy with meetings with clients so she must dress accordingly.
In the small breaks that she has and in between meetings, she always looking for new trends in the fashion world especially in jewelry.
Wireframe
Home Page
Search Page
Product Page
Watches
Gold watches
Rose gold watches
White gold watches
Silver watches
Earrings
All earrings
Stud earrings
Hoop earrings
Dangling earrings
Climbing earrings
Bracelets
All bracelets
Hoop bracelets
Thin bracelets
Anklets
Rings
All rings
Engagment rings
Wedding rings
Every day rings
Necklaces
All necklaces
Short necklaces
Long necklaces
Dimond necklaces
Top Bar Information Architecture
Just in
menu
Design
Home Page
Search Page
Product Page
Typography & Colors
Typography
​
Montserrat
H1: Medium 30
H2: Medium 20
H3: Light 16
Handlee
H1: Regular 115
H2: Regular 60
​
Colors