Project Concept, Challenge & Solution
BONDA — Deep Conversation Card Game
In a world filled with screens and distractions, people are seeking a simple and intimate way to pause and engage in meaningful conversations. However, it can often be difficult to break the ice and move from small talk to deeper connection.
The Challenge
The Solution
BONDA is a card deck designed to foster deep conversations, active listening, and meaningful connections among couples, families, and friends.
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The project encompasses full branding, the creation of a warm brand identity, premium packaging design, color-coded content architecture, and an accordion-fold instruction guide.
​​Creating a tactile and visual experience through a warm, enveloping color palette. The project utilizes four distinct content categories, elegant typography, and a clean card layout that lowers barriers and invites open conversation.
Brand Identity
The Logo & Symbol
The BONDA logotype balances elegance with modern warmth, crafted to evoke intimacy and connection. The central symbol features two organic, interlocking forms—representing two individuals coming together in open dialogue. The seamless overlap conveys fluidity, empathy, and meaningful conversation.
Color Palette
Inspired by Scandinavian minimalism and warm, organic tones, the color palette creates a calming environment for deep conversations. Each category color was carefully selected to guide the user intuitively through the experience while maintaining visual harmony.
Main Colors
#FFFFFF
#35302e
#6e4e59
Secondary colors
#84415c
#d49b91
#8a9a86
#d9a04b
#a39293
Typography
​​The typographic hierarchy pairs an elegant serif typeface for high-impact headlines with a clean, highly legible sans-serif for body copy. This combination creates an editorial, premium feel that enhances readability and lowers visual stress during conversations.
Brand & Display Font
​
Greycliff Hebrew CF | Thin
Body text
​
Assistanat | Regular
Icons
The visual identity incorporates subtle, background line-art illustrations that represent each category's core essence. Designed with fine, organic strokes, these illustrations add narrative depth and visual texture without overwhelming the typography or content legibility.Â
Design
The Box
Game Instructions
The Cards
